“FOR EVER BETTER”
B.TECH announces Egypt’s first Miele Gallery Opening:
Miele, the premium and most exclusive German appliance manufacturer in the world, is now open in Egypt in a new state-of-the-art, experiential gallery at the B.TECH Mega Store, in the heart of New Cairo. The Egyptian Miele Gallery gives its visitors the opportunity of getting introduced to a premium range of cooking, cleaning and laundry appliances. Their distinctive selection, undoubtedly meets every aspect of their clientele’s unique lifestyles mastering the art of effortless multi-tasking.
Since its establishment in Germany, 1899, Miele adopted the slogan “Immer Besser” which translates “Forever Better” representing the brand’s philosophy. This remains the Miele slogan to this day and permeates from the drawing board down to the very last nut and bolt in an appliance. And it is thanks to this philosophy that the Miele brand is now identified with unsurpassed product quality worldwide.
The Miele Gallery at B.TECH offers a true hands-on experience with a range of live machines which allows its customers to touch, feel and in some cases try a wide variety of products helping them figure out just what they need.
You can also see Miele’s expertise in laundry care first-hand by knowing the perfect washing machine program for favorite garment, and even witness an award-winning vacuum cleaner.
Miele appliances are elegant, modern and timeless in design, combined with advanced and innovative technology to always deliver outstanding performance, brilliant results and peace of mind. The intelligence of Miele products means that household care and chores, from cleaning to cooking, almost take care of themselves.From a wireless food probe that identifies when your joint of meat is perfectly done without the need for you to keep a check on it, to a ‘hand wash’ laundry program that is proven to be more gentle than actual hand washing when caring for your most delicate fashion items - Miele appliances take the risk and skill out of the equation.
To be acquainted with Miele product range, you are cordially invited to experience it at the new Miele Gallery at B.TECH Mega Store or Miele Corners at B.TECH Hurghada and B.TECH Makram Ebeid and other selected authorized kitchen makers.
Just call 016 00 888 50 or 016 00 888 70 to reserve your appointment.