About B.TECH

About B.TECH

B.TECH was established in 1997 with 3 retail branches " Mokattam branch, Sayeda Zeinab branch, Orabi branch at Mohandessin and Maadi Grand Mall branch" By the year 2002, B.TECH was operating 23 owned branches and on 2015 B.TECH opened its 63 branch at Alexandria Governorate which is the 11th branch in the city of Alexandria to become the largest nationwide retailer for consumer electronics, Household Appliances, mobile & information technology products serving the Egyptian consumers from Marina in the North Coast and Hurghada on the Red Sea, to Luxor and Aswan in the south.
in 2005 B.TECH started its distribution operation and became the Exclusive Agent of seversl international Brands like ARISTON, DAEWOO, Crafft, now B.TECH has a collection of exclusive brands including Miele, Braun & Magic, in addition to Apple that become a new brand in B.TECH portfolio as a Authorise Reseller for it since June 2014.

Today, B.TECH has around +2000 employees and stands as the largest and specialized nationwide distribution retail and trade network bringing state-of-the-art Household Appliances, Consumer Electronics, mobile and IT products and services to Egyptian customers everywhere.
In addition to the unparalleled stretch of conveniently located fully owned retail outlets, B.TECH reaches consumers in every governorate, city and town of Egypt through a large network of dealers and service centers.

History & Background

B.TECH was established in 1997 with 3 retail branches. By the year 2002, B.TECH was operating 23 own outlets and had grown to become the largest nationwide retailer of Household Appliances.

 In 2005,B.TECH started its distribution operation and today we are the exclusive agent for a number of global brands including Miele ,Ariston, Indesit, Babyliss, Magic, Braun and Craft.

Today, B.TECH has around 2000 employees and stands as the largest nationwide distribution network bringing state-of-the-art Household Appliances and Consumer Electronics to Egyptian customers everywhere.

On the retail side, B.TECH today operates 61 branches which serve Egyptian.

Our Mission & Vision

In our quest to become the regional leader in providing home technology to our customers, B.TECH's ultimate promise is to make customers' lives more convenient, fun and enjoyable. In fulfilling this promise, we strive to bring the most reliable and high quality products which feature state-of-the-art home technology and entertainment solutions to our customers at competitive prices and affordable payment schemes. Our role at B.TECH is to provide our customers with variety and value to enhance each customer's right to have the best choices which match his or her needs and lifestyle. And while we reach out to our customers wherever they are, we strive to provide the highest levels of professionalism and service quality.Enriching our Customers lives and satisfy our Stakeholders.

Our Promise

To Our Customers, We Promise to: 

• Strive to understand, anticipate and fulfill their needs, providing them with the highest levels of service quality and professionalism
• Enrich their lives with innovative products, which offer safety and reliability and bring convenience and entertainment to their homes
• Reach out and get ever closer to them wherever they are
• Make our products affordable through prudent sourcing, competitive pricing and convenient payment schemes

To Our Employees, We Promise to: 

• Provide them with a safe, fair and healthy work environment 
• Invest in their training and professional development so that each employee can realize his or her own ambitions and full potential 
• Reward those who match our vision with dedication and commitment, such that they will share the fruits of our success 

To Our Business Partners, We Promise to:

• Build a long-term partnership characterized by fairness and respect 
• Invest into the development of our mutual business 
• Help our partners to achieve their own market and business objectives 

To Our Shareholder, We Promise to: 

• Sustain outstanding performance and achieve steady growth and profitability 
• Seek excellence in everything we do 
• Maintain transparency and good governance 

To Our Society, We Promise to:

• Contribute to the comprehensive development of our community
• Care for the unprivileged
• Protect our environment 
• Provide choice, opportunity and mobility 

To The Future, We Promise to:

• Stay true to our core values and business vision 
• Nurture and grow our dreams 
• Tackle opportunity with prudence, courage and resolve
• Continuously develop our capabilities 
• Tackle each task with passion and live each day with gratefulness

Our Values


Reliable & credible We are a trustable & a reliable partner to each of our stakeholders, we believe that fairness, honesty, transparency & integrity are the basis for trust & success .




Care, passion, positive feelings We love what we do and strive to enable our stakeholders to do what they want. 


Highest standards We strive to achieve excellence in everything we do such that we met or exceed our stakeholders' expectations, and because we truly care, we are always keen on improving ourselves through attention to each detail.


Enablement We enable our stakeholders to achieve their goals. 


Create new solutions We utilize innovative products, services and solutions to exceed our stakeholders' expectations.


Enjoyment We believe that our products, services, and way of doing business should enable our customers and employees to enjoy life. 


Resource-effective We strive to do things better and faster in a more efficient manner. Vision To be the number one provider of modern life needs. Mission Enriching our customers' lives and satisfying our stakeholders.


B.TECH has a nationwide distribution network consisting more that 300 dealers serving customers in most parts of Egypt. B.TECH is committed to the development and success of its dealers through a comprehensive Authorized Dealer Program. 

This program includes: 
• Marketing support
• Product and business training 
• Dealer upgrade initiatives 
• Trade incentive packages 
• Dealers salesmen incentive programs


What makes a good home? Love, care, warmth and the comforts of modern technology which help consumers carry out all the day-to-day house-keeping tasks easily and efficiently thus allowing todays busy mums and dads to spend more quality time with their little ones. 

B.TECH and its business partners will deliver install and maintain these products everywhere in Egypt. Our well-trained and friendly staff will provide customers with accurate information and honest advice to enable customers to make informed purchase decisions that best match their requirements and lifestyles. 

Certificates & Awards

In our pursuit for excellence in everything we do and to maintain and enhance our position as the market leader, B.TECH adopts a "Total Quality Management Approach" to guide all aspects of conducting our business.
B.TECH became the first non-European company and the first company in the retail field ever to get the Certificate of Recognition for Excellence from the European Foundation for Quality Management (EFQM) in 2003. Total quality management helps us ensure that we run our business in the most professional style to meet our commitments to our stakeholders.